I'm a User Experience Designer from London.
We’ve finally got proper American cheeseburgers being sold by multiple vendors in the capital at reasonable prices.
It’s Friday night, and we’re lamenting the lack of excitement our last few burgers have delivered. We wanted something fucking good. Little did we know we only had to wait 12 measly hours…
In a car park, at the rather lovely Brockley market, you’ll find three youthful dudes with a grill banging out some pretty buzzworthy burgers.
They look like they’re in their early twenties, wearing obscure hardcore band tees and American Apparel hoodies. And honestly, we were kind of jealous. Why the hell weren’t we this proactive when we were their age?? We ordered all three of the burgers on offer, and then impatiently watched the impressively slick cooking from the grill boss and efficient construction from his buddies.
And, well, the burgers are excellent. Let’s have a closer look at a three course burger lunch:
Their take on a classic cheeseburger, and our standard ‘control’ burger.
The first bite of the smashed, well-seasoned patty hits with a salty, deep meatiness from the concentrated juices pressed into the crust on the grill. It’s brilliant. The cheese is substantial, two slices thickly melted perfectly over the patty with a rather ingenious homemade cloche. A lattice of ketchup just takes the line over a spiral of French’s in the mix. Finished with some shredded iceberg and a beefy slice of pickle in the middle, it’s a very accomplished take on a classic.
And the brioche bun, from an undisclosed ‘artisan bakery in North London’ (we all need a secret ingredient or two) is impressive - solid, substantial and just soft enough, it contains everything without struggling from all the juice.
Two slightly smaller cheese-covered patties contained in a similiar set up to the Motherflipper, except with sweet, sticky candied bacon (which had a similar smokiness to Oscar Mayer). Nice to see a double patty bacon option here.
A really awesome and original take on a chilli burger, the pepper and onion mixture on the patty packs the heat of a kebab shop chilli sauce on one level, with a fragrant chinese-style lemongrass finish. It’s a complex and memorable kick, which lingers nicely.
Boom. Three superb courses.
These are really solid sandwiches prepared with startup, haphazard love: from the grill that occasionally teases hot and cold to the cunningly homemade cloches, by a guy you might bump into at the Turtle.
One final thing to say. It would be very feasible for someone to just order a cheeseburger and write it off as a competent Meatwagon rip-off. We recall this happening to the Lucky Chip guys last year and it saddens us enormously.
To those people we’d just like to say the following:
We’ve finally got proper American cheeseburgers being sold by multiple vendors in the capital at reasonable prices. Party times.
So this is a must return for us, and a must venture south for all you lot.1
Get down there. This Saturday. GO ON.
It would also be great to see these guys join the ranks of the Eat Street collective. Nudge, nudge. ↩
Sometimes an idea comes along that is so simple, and yet so totally ingenious that you just have to stand up and slow clap the dudes that thought it up, ‘Lucas’ style. So we applaud the comfort food genius that is Los Angeles’ Grilled Cheese Truck.
What’s all the more awesome is that these guys take such a staple, classic, comfort food and reinvent it with panache too. It’s testament to how well they do it that I’ve seen queues for this mobile eatery easily stretch 20-plus long. Our first visit attempt was at the fairly legendary Abbot Kinney First Fridays festival in Venice. The trouble was we’d already tried five trucks by the time we spotted them. Dammit.
And those queues are there for good reason; their Cheesy Mac And Rib is hugely satisfying. The barbecue pork was saucy-sweet, soft and worthy of a place all of its own on a menu. The mac ‘n cheese was heavy on the gooey cheese, sticky yet still trying to escape from every opening, and hinted a savouriness that balanced with the pork brilliantly. One hell of a sandwich.
I’m pretty sure I put this away in under ten mouthfuls it was so good, and if we weren’t going on to somewhere else for more food, I would have had another. A bang up job, and a must for anyone In L.A. who has only got time to visit a handful of food trucks.
The one sixteenth of Scot that resides in me absolutely bloody loves haggis. And whisky. So I was very excited to get to preview the Burns Night menu at the Rib Room in Knightsbridge. It’s lopped on to the side of the Jumeirah Carlton Tower, just round the corner from Charles and Nigella’s. No, seriously, it’s their local restaurant.
And we can see why. Although we don’t have the right kind of Italian automobile to do Knightsbridge properly, we like to visit the 1% from time to time. The Rib Room is most famous for its Sunday lunch (£55 set menu), but also has a jawdropping wine cellar and humidor.
The haggis here is beautiful, served with a wonderfully pink loin of venison. My favourite course was the cullen skink - an interpretation really, served like a croquette with scallops. Lovely.
Needless to say, the service was impeccable, as you’d expect for the postcode.
If you’re looking for a Burns Night blowout this week, then the Rib Room should be your first port of call. The menu is £50 per person plus wine, and you’ll definitely be wanting to partake of their fine whisky trolley afterwards.

Divisive. We’ll give it that.
Dearest Balans,
I had the chance to patronise your Bluewater branch a couple of weeks ago after taking my parents to the cinema (OK, OK, ‘technically’ they took me, but I totally did offer to pay, honest), and partook in one of your eponymous burgers.
I’d just like to say, valiant effort guys. The place was clearly understaffed and if the waiter hadn’t turned up at the second he did, this would be addressed to Jamie’s Italian (the ‘rents are very impatient you see).
The rushed-off-your-feet vibe was evident in the burger when it arrived. It looked worse than something I make for my packed lunch. In a hurry. At 6.45 in the morning. Very slapdash work. Although all the requisite components were in place, the tomato looked like it was trying to make an escape and the cheese, travesty of travesties, was practically cold and just arbitrarily lobbed in. Furthermore, it was presented closed, but with no condiments inside. I’ll spare you the lengthy details as to why whoever decided this was the correct serving suggestion, suffice it to say, do not like.
But alas, the quality of the patty was pretty good - not juice-ridden, but juicy enough - and cooked with precision - seared just enough on the outside for some bite. The bun wasn’t the freshest, but as a whole it wasn’t that bad! Just a shame it was assembled so miserably.
Oh and, those massive hand cut chips? It’s like eating half a dry jacket potato, not cool guys, not cool. Serve with your fries instead.
Anyways, we’ll put this one down to you being undermanned shall we? Yeah. Okay then.
Apparently you’re pretty big in Westfield.
Yours Condimentally,
Full mutha-flippin’ report coming soon, but we had to share some of the pretty.
We’re trying to figure out who is supplying London’s caterers with all these low wattage filament lightbulbs.
Mr Ramsay. Before we begin.
Christmas Cookalong.1
What the fuck were you thinking?
It was like being visually water-boarded with liquid inane awkwardness. If it wasn’t the awful Channel 4 fodder guests that ‘visited’, or Gordon’s frankly appalling repetitive small-talk, then it was the time-delayed cuts to That Guy That Played The Bongos In Jamiroquai while his dad tried unsuccessfully to hide the fact he was drinking poor quality lager at 10am on live television. Oh, and the small issue that huge chunks of the show were repeats of the previous nights’ Come Dine With Me, confusing the baubles out of people flicking on to it. Christ, I hope the pay check came in a dump truck that could fill up the father in law’s swimming pool.
Looking for the entrance to Ramsay’s newest restaurant Bread Street Kitchen, we barrel through One New Change, which sounds like a cross between a rejected boyband and an aspirational government policy.
It being at least a year since visiting Barbecoa, we realise it’s opposite. Next to a Nando’s. Just up the alley from a Byron. Round the corner from the Wasabi. Across the way from EAT.
Being on the rear end of the building, on Bread Street (hence the name), it doesn’t share the same quality views of St Paul’s that Jamie’s Barbecoa enjoys. In fact the view you do get is of the rather dull offices of the people that you’re sitting in there with.
But we are in. A sea of twill-shirted windsor knots scattered about the cavernous space faces us. The receptionist eyes us up and down, wondering to herself whether we missed Nando’s completely and fell through the wrong door.
We are a little bit uncomfortable.
The service from the get-go was super-slick. From the small-talk of the maitre d’ (“Oh you guys look like you’ve been working so hard today, try our cocktails!”) to ordering from the waiter - the food was out faster than a frisky greyhound. We went for two short rib burgers, some chips and a portion of macaroni cheese.
The burger is pretty. The burger is big. The short rib patties could hardly be faulted, if for a tad of sporadic underseasoning on one. The bouncy, brioche buns had been brushed with butter to double-team the mouth with rich butteriness. It was dripping butter before we even picked it up. The ketchup on the top bun half had the look and taste of a creamy-sweet tomato mascarpone mix. And the bottom bun was laced with shredded lettuce covered with mayonnaise and some barely-distinguishable mustard.
The result was a decadent sweet richness. So decadent in fact, that our crisp white napkins could barely protect us from the butter onslaught. The mustard was way too low in the mix to add the contrasting kick. The Bermondsey Frier cheese does a pretty good job at cloning mozzarella and halloumi, but doesn’t add the layer of salty slickness that we always look for. Similar to the carefully curated surroundings, it had an aftertaste of over-thought and design by committee.
After we’ve finished our burger, we look up to see that the entire room has filled up. We really can’t stress just how enormous BSK is. Vast. And by 8pm, after they’ve all finished their last billable 15 minutes of the day from across the road, the place is heaving. We realise a few things after agreeing that the macaroni cheese was ‘nice’.
Bread Street Kitchen is the most clumsily designed restaurant we’ve been in for years.
The menu positively froths with buzzwords, you can choose from the ‘raw bar’, ‘hot kitchen’, ‘small plates’ and the slightly spa-esque ‘hot stone’.
The reclaimed furniture: if you don’t manage to get a leather booth, you’re sitting on chairs from an Essex secondary school. We’re also trying to figure out who is supplying London’s caterers with all these low wattage filament lightbulbs. It’s been done to death here.
There is no set menu, and the portion control is rigorously small - Gordon wants you to buy at least three courses each, push a few cocktails down you and flummox you with a bafflingly long and expensive wine list. It’s the kind of wine list that sits perfectly in, say, Claridges; arguably it fits the clientele here, but it’s not for two scruffy bloggers buying a burger each and sharing a few sides.
It’s all very impressive when you’re in there. Very Big Manhattan Restaurant in what they’re going for. The illusion of which is ruined once you leave again and walk past the Nando’s next door.
If you can withstand the try-hard reclaimed decor, the cufflinked clientele, and the soft, incessant, insufferable balearic beats, then it’s worth a go. But we’d suggest getting an ISA, saving up, then taking lots of money and ploughing your way through the cocktail menu as quickly as possible. Or doing a law degree first.
If you’re wondering why Rob was watching the Christmas Cookalong, then it’s worth noting that his job at the Big British Castle involves watching lots of television. He was working on Christmas Day, the poor sausage. ↩
With access to excellent British beef, cheeses and bread, somebody with an entrepreneurial streak here in London should be rocking my ex pat socks off with awesome burgers at cheap prices. Alas no one has yet. Or, at least, I ain’t come across ‘em yet. And I surely have been looking.
In essence, this is a calzone. Albeit a tiny calzone with a big meaty center. And pickles.
We do enjoy a bit of novelty from time to time. So bring on Fornata, a new Italian tapas slash small plates slash Soho backstreet bandwagon-jumper. Yes, those are floorboards stuck to the walls.
The extensive menu suggests sharing a few dishes off the menu, three to four per head, but we came for their take on the burger, coincidentally the most expensive item on it at just under a tenner.
Predictably served on a wooden chopping board, with a few sprigs of lightly dressed lettuce, the burger arrived simultaneously with a baby meatball calzone, which we ordered as a comparison to the burger. Delicate baby Italian pizza pies, if you will.
Cracking it open revealed the steaming patty, cooked medium.. On first taste the meat suffered a touch from underseasoning, but was corrected in part by the saltiness of the drippy mozzarella. In fact, the sun-dried tomato mixed in with the meat almost puts it in meatball class anyway. It added pleasing colour and sweetness, but the pickles brought nothing other than
The sun-ripened tomato spread added both colour and a sweetness to it, but the pickles although present were largely undetectable (Rob picked one out, hot pickles taste weird). Novelty pickle, basically.
The considerable amount of juice from the meat and cheese had metamorphosed the dough on the underside to the consistency of a huge gyoza. It was a nice contrast to the classic Italian pizza crust texture of the top.
In essence, this is a calzone. Albeit a tiny calzone with a big meaty center. And pickles. Although diminutive in stature (placing it on a tapas style menu allows Fornata to get away with this, kind of) and exorbitantly pricey as a result, it’s a nice, inoffensively mild pizza-with-a-hint-of-burger.
So on to the proper meatball calzone, which was ever so slightly smaller (presumably because it had a meatball instead of a burger in it). It was far superior. The addition of a rich creamy tomato sauce gave it the extra kick. A much better dish.
We might go back to Fornata. It’s totally unoffensive, really. A competent backup option for when those other nearby small plates Italian places are too full but not somewhere to seek out.
But we are yearning for something a bit more substantial. Someone open a large plate Italian restaurant please. Italian food looks so doleful on such tiny plates for this price.
“I myself will own up to being a terrible burger chef. My burgers always turn out too dry, or else they are so moist they just fall apart; I have a tendency to choose the wrong bun and cheese; and my topping-to-meat ratio is usually off. The only thing I’m good at is making sauces for my burgers, but that’s cheating. There is a certain alchemy to a good burger that I don’t understand, and that’s part of why I really love I good burger joint burger.”
Tim Anderson, Masterchef winner and all-round good dude, writing about burgers on his blog in 2009.
Our first official burger of 2012 took us to the first London bolthole of punk rock Scottish craft brewers, Brewdog. We’d heard that its short ‘n sweet burger ‘n pizza menu had been designed by none other than Tim Anderson.
You know Tim. Off the telly. Beer geek. Proper palate skills. Terrifyingly knowledgeable. Has cooked at the Fat Duck and Noma and other places starred to the hilt. He’s a Wisconsinite, so he has a proper home ice advantage with American fare. With just three burgers on the menu we thought we’d give them all a go out of courtesy, and also because they’re really sodding cheap.
The burgers came out closed and already cut in half, which we thought was awfully polite of them as it made the proceeding obligatory burger split photos much quicker and easier.
First we tried the Cheeseburger, known as the Los Feliz. Now, this is one thoroughly enjoyable burger. While the beef is pretty compact, visibly pre-prepped and not specifically memorable taste-wise, the overall package makes it a relishable prospect. The Punk IPA sauce looks like a Marie Rose but tastes like a mild Thousand Island nuzzled up to a Franco American mustard, and even some wasabi in there somewhere. It coats the underbelly of the burger with a tickly heat but doesn’t overpower it. Alchemy.
Plus, they totally lob it on the top and bottom bun, making the end product saucy in a gratefully American way; all too rare here in London. The cheese was dirty and deftly melted, combining with the wicked-smart sauce.
On to the Curry Burger. It also has a name. We can’t remember it though, because by then we were a few ales in. Although this may seem like a bleedin’ obvious statement, it actually tasted like a mouthful of beefy curry.
Nice one, Tim. It’s a genuine one-of-a-kind.
The spicy heat-laden patty is surrounded by a sweet, tangy chutney and a fresh cucumber yoghurt, with some cheese thrown in for good measure. No burger is complete without it, am I right? Uncannily curry-like and burger-ish simultaneously, this surprised and delighted the table.
Finally, the pork burger. The most expensive by fifty pence or so, it’s a chunky puck of minced pork with a sauerkraut base, pickle and plenty of mustard. The vinegar hit was on the money here, a brilliantly unsubtle accompaniment for the beers on offer, but ultimately this was our least favourite of the three.
It occurred to us very quickly that at £4.95, the Los Feliz is the best budget cheeseburger in London. It’s cheaper than the competition and the closest to a proper American budget cheeseburger yet, without any faux gastro posturing. And if that’s not your thing, the curry burger makes other attempts at novelty burgers just flat-out embarrassing.
We highly recommend Brewdog if you need a place to eat a decent burger and sup a quality IPA before going to see the latest post-Gothcore math-dubstep band at the Underworld.
And what pre-fame Tim wrote back in 2009? We think he’s cracked it.
Special thanks to Friend of B/A Pete for helping us with this one.
An attempt at a conventional review of In-n-Out Burger would be futile and even a bit vapid. Duh. Obvious.
So instead, we’d like to tell a series of stories about why it’s such a special place, both in its westerly locations and, of course, in our hearts.
Those of you that live in California, Arizona, Utah or wherever else they’ve managed to open one might not fully appreciate what In-N-Out Burger means to us. The very first moment I step off a plane anywhere on the West coast, the very first thing I want to do is visit In-n-Out.
The last time I was in Las Vegas, I had to endure being driven right past the one on Dean Martin Drive a good dozen times over a period of four days without being able to visit once. It was painful.
My first ever In-n-Out burger was in the Spring of 2004.
I was in LA ‘revising’ for my finals and had made a small list of must-visits since this was the first time I’d been back to the west coast since the mid nineties. The two places at the top of that list were In-n-Out, any location would do, and much more amusingly with hindsight, Krispy Kreme.
Remember back then that KK hadn’t mutated into the Franchisosaur it’s now become. We drove all the way through several nastier neighbourhoods (ie. ones generally mentioned in Ice Cube lyrics) to seek out the hot baked goodness. It was one of the proper locations that let you pick up a free one hot off the conveyor belt. It was amazing; my first proper American doughnut experience.
But I digress. Back on topic. Heading North on the 101 towards Burbank I spotted the Cahuenga Boulevard In-n-Out, swiftly crossed about four lanes of traffic and parked up. Exciting. I remember the shock of the menu. I knew nothing of the secret menu in 2004, so I ordered a Double Double with fries. That burger was as Proustian as can be. I could barely comprehend how perfect it was. And I had change from $5.
Several hours later, on the way back from Van Nuys (I have no recollection why I went there), I pulled back in again and had another one. It was totally identical. Unbelievable.
For a short while, Five Guys were being uttered in the same sentence as In-n-Out. Personally, I don’t think they really compare. The sheer aggression of the Five Guys’ expansion across the US is McDonaldsian in scale and I think the quality is suffering as a direct result. In-n-Out don’t do that.
There is no UK franchise equivalent that can engender the same level of childlike wonder and anticipation. The fact it’s so many thousands of miles away sweetens the anticipation, even after dozens of visits.
It’s effortlessly Californian and we would like it to stay that way.
More In-n-Out Diaries are coming soon.
“Value for dollar, this is easily the best burger in the city, and makes a strong case for best burger at any price. It’s not big, it’s not fancy, but it’s the quintessential American burger.”
All over this for our trip in March.
All. Over. It.
But by then the lobster had arrived, and all of a sudden everything was OK again.
We like our burgers, this much is true.
Our expectations were pretty sky high for Burger & Lobster, the specialist joint from the Goodman guys. We were treated to the off-menu In-n-Out Double Double tribute in the West End last year, and it was memorable to say the very least. We were hoping something similar might represent the burger half of the Burger & Lobster equation since it was delivered with such technical aplomb.
Much fuss has also been made of the almost-sacrosanct Goodman burger, so we were prepared to have our minds duly blown, and chow down on some choice crustacean at the same time.
We like our lobster.
As is befitting of the geography, we were hemmed in by a few locals drinking bubbly and presumably talking about Bearer Bonds or Quantitative Easing or something, in a tastefully minimalist setting. It felt like a gussied-up, well lit MEATliquor, even down to the Soulshakers residency at the bar.
The burgers came out first. They were presented open, usually a misfire in our book, but we’ll let this one off slightly because the presentation is spot on for their target clientele. This didn’t stop Rob from muttering like a disgruntled old man in a Post Office queue as he latticed his own ketchup and mustard. The presentation is good. They provided dill pickles up the hoo-ha too, which gets the double thumbs up from us.
The bun was slightly overbearing in size compared to the patty, and was cumbersomely bready, a result of it being, dare we even say it, a bit stale. The quality of the meat cannot be faulted here, it’s soft, moist and tender, but was undersold by the criminal lack of seasoning the patty had been given and the slight burning on of the patties.
The slice of cheese was anorexically thin and had melted apologetically over the meat. Lamentably, it didn’t really add anything much to the flavour and texture of the burger; a far cry from the Goodman standard.
We were disappointed. Like, really disappointed. This is a £20 sandwich, after all.
But by then the lobster had arrived, and all of a sudden everything was OK again. Massive chunks of sweet and juicy lobster filled it, with a perfectly shelled claw perched on top, as if to say ‘how fucking pimp is this roll’.
The roll itself? Well, a it’s a slice of buttery brioche grilled in the same way a good grilled cheese should be grilled. With a dunk in the accompanying butter, it was a fresh and delightful experience.
The simplicity of the menu is a nice touch, but charging the same, 20 quid, for a burger and a lobster seems a bit ludicrous - far too expensive for a standard steakhouse burger, and almost not expensive enough for the lobster. Maybe given time to settle in, the burgers will reach the dizzying standards of Goodman, but why you’d go for anything other than the competitively priced, and bloody lovely, lobster is beyond us.
B&L is unique. It’s laughably affordable high quality lobster served how you want it for £20. Given our bias though, we just wish the burger had been given a bit more attention, or perhaps been omitted completely.
Vote lobster.
Dude. Amazing. Dude.
A rallying cry from the head chef of the Admiral Codrington in Chelsea, site of our favourite London burger of 2011:
Who would be interested in a new years eve burger night? All the burgers I’ve done this year available. Please RT
— Fred Smith (@FredSmith_) November 18, 2011
Knowing our reputation, we were all over it like Lindsay Lohan on a Playboy cover.
After a pre-game round or two of Champagne with PBR chasers, we zoomed over to The Cod to get our celebration on.
Fred served up a masterful array of top notch gastro fare. We nearly over-did the starter platter, the highlight of which is definitely the calamari and mini sausages.
The bacon cheeseburger was incredible. The perfectly formed 8oz patty was a appropriately sizable chunk of soft, tender beef with a neatly seared outside, with cheese melted beautifuly on top. The bacon was crispy, but sweet and flavourful. Indeed, Rob was already half cut, but we’re pretty sure his incessant ramblings about how “fucking amazing” the burger was were mostly due to the quality of what he was eating.
Probably.
The Double Stack was a beauty of a Big Mac tribute. A nicely toasted bun with two thinner patties, a bevy of pickles and plenty of house special sauce. This needs to be a permanent menu fixture. It’s such a classic sandwich in the hearts of us all, and Fred has made it look better than the McDonald’s food stylists could ever hope to in a laboratory.
If these two were amazing, then the Ox Cheek Chilli burgers that came out, compliments of the chef, were other worldly.
This is a historic sandwich. He’s pulled the Double Beef out the bag. The Ox cheek chilli brought a second wave of meatiness to the table, flavouring the burger with a deeply rich beef ‘n umami flavour. At the same time, the crunchy chilli slaw provided a constant pleasurably gentle heat to the whole affair.
It was brilliant. Inspired. Fucking brilliant. There are no more superlatives. If you get the opportunity to get one of these from Fred, then take it.
After the meal, Fred came over for our verdict. Cue intoxicated shouts of “Dude” and “Amazing” and a few more “Dude”s, and thanking him in the best way we could think possible: buying him a Jagerbomb.
Dude. Amazing. Dude.
He tells us the next release of the Admiral Codrington Cheeseburger v2.1 arrives towards the end of January, and everyone should try it.
Not many other London kitchens are capable of nailing the classics and bringing us such assured, confident innovations like the Ox Cheek.
A fitting start to 2012. As you were.
Jeff Bezos is an infamous micro-manager. He micro-manages every single pixel of Amazon’s retail site. He hired Larry Tesler, Apple’s Chief Scientist and probably the very most famous and respected human-computer interaction expert in the entire world, and then ignored every goddamn thing Larry said for three years until Larry finally — wisely — left the company. Larry would do these big usability studies and demonstrate beyond any shred of doubt that nobody can understand that frigging website, but Bezos just couldn’t let go of those pixels, all those millions of semantics-packed pixels on the landing page. They were like millions of his own precious children. So they’re all still there, and Larry is not.
Just one juicy tidbit from the must-read Stevey’s Google Platforms rant.
Anybody in the business of shipping software will love this.
Easily the best thing Paul Carr has written in ages.
That kind of wealth can easily drive the most saintly of us to behave in inhuman ways — to become so remote from reality and humanity that users [like EJ] become (at best) PR problems to be solved and (at worst) irrelevant pieces of data; eyeballs or clicks or room nights to be monetized in the pursuit of an ever greater exit.
I’ve been thinking about mapping this out for a while, but couldn’t have done as good a job as this.
A current bugbear:
The insinuation that making something else in a product class that is already established is automatically competitive.
The HP TouchPad is the new iPad competitor.
Google Plus is the new Facebook competitor.
Keynoir is a Groupon competitor.
And so on.
Switch out competitor for clone and you’re more than halfway there.
You’ll notice it’s most prevalent in services that have one dominant leader and lots of copycats springing up to copy their user experience verbatim.
Cloning is the work of business people attempting to run creative businesses. Watch out for them.
There are too many UX roles in London right now to have enough qualified people to fill them all. I’m not the first to say it, but if you’re wondering if the grass is greener elsewhere, then now is the time to get out there.
Don’t be too hasty to pick a side.
Agencies are in a massive state of flux. Those who have been genuinely practising a good design methodology and have been led well by a solid executive team continue to flourish. They are easy to spot. They have the luxury of cherry-picking their projects. They might have some ‘famous’ employees: well known in design and development circles. They might not pay the best salaries, but will offer fame and experience over fortune: a platform for you to build your personal brand while actually having the portfolio to back it all up.
If that’s your thing.
And then there are the rest. Those who have shoehorned ‘digital’ into a tired offering. The service design-hawkers. The tired agile manifesto documentation-bashers. The craft-obsessed former industrial designers. Those with no project managers. Those who like to ‘just go straight into PhotoShop’. Those that never get to go to conferences because their utilisation rate is their only genuine KPI. Harder to spot, but easy to discover if you ask the right questions.
Client-side there are interesting problems to solve too, and also better growth opportunities for the more senior among you who don’t really fancy going freelance. Companies large and small are skilling up in-house: largely due to the fortunes they’ve been paying for agency user experience work of vastly differing quality. This is a market-wide opportunity not to be sniffed at.
Your value and experience will be judged immediately on what basic salary you’re after. Don’t be tempted by utilisation bonuses, signing-on bonuses, profit sharing schemes or any of that nonsense. Ask big, and ask it confidently.
UX salaries have increased hugely in the last two years, especially among the shady ‘Senior’ or ‘Lead’ UX levels. Remember that very few agencies have the need or scale to implement an intricate pay hierarchy. State what you think you’re worth and add another ten grand.
If you haven’t had an annual pay-rise from your current employer, then start looking. Right this minute.
Once you’ve made the decision to start looking, then these are the guiding principles I used recently. Yours might not be the same, but it’s worthwhile thinking about them before you start interviewing.
We all have areas of our field we’re not particularly good at, that go against our natural skills and experience. Find a job that stretches that. Skill up. Work in a business you know nothing about but don’t lose focus on what you can offer that business. And try to keep a vaguely standardised recognisable job title.
When interviewing at an agency, don’t be distracted by how nice the meeting room is, or which model of iPad your interviewers have, or how many Bromptons there are neatly lined up by reception. The only thing worth focusing on is who the clients are, and what the specific projects are too. If you don’t fancy the sound of them, then don’t be beguiled by the surroundings. Focus on the work. The more detailed you are around what daily activities you’d like to be doing straightaway as well as where you’d like to be in twelve months or so will only help both parties in the long run.
Don’t judge clients by their face value though. There are interesting design challenges in even the most boring of companies. It’s what they need agencies for, after all. There seems to be a huge increase of ‘marketing communications UX work’, if there is such a thing. Make sure you know what that entails before signing up.
Being the best UXer in the room, unless you’re a contractor, is not always beneficial. Sometimes it’s not an option though. Many are bemoaning the lack of genuine seniority in our craft, especially among those who have talked their way into seniority without the chops to back up the chat. There’s a ton to be learned from business analysts, commercial folk, product managers and all sorts of non-UX people you’ll come in to contact with.
There are some highly profitable digital businesses, doing great work and rewarding their staff as a result. There are also plenty of others struggling to make ends meet, some of whom will be hiring UX people as a human bandage to legacy design decisions. There is no emotional justification for joining an unprofitable business, or one that is shrouded in uncertainty and confusing share structures. Stick with the simple company that makes money from doing good work.
Therefore do a bit of background homework on potential employers. With agencies, check the obvious such as current client lists and be forceful about asking for contract values. Do they fight tooth and nail for five figure projects, or are they firmly in the six figure, long engagement leagues? With in-house roles, a quick glance at Companies House never harmed anyone.
And do a Google News search on them.
In summary, the best advice I can give right now is:
Good luck out there.
How very disappointing. Much of the other early Cannes feedback seems to be divided.
I’ll still be seeing this one theatrically though, you don’t get to see Malick in the cinema very often.
Walt Disney’s original vision for EPCOT was a modernist utopia in the Florida swamps, half Le Corbusier and half Fordlandia, “a planned, controlled community, a showcase for American industry and research, schools, cultural and educational opportunities.” But the reality is just another theme park, albeit one employing an abundance of slogans about progress and national stereotypes. Wesley Jones jokes in Mousecatraz that the Disney College Program might justifiably be called “the Experimental Prototype ‘ College’ of Tomorrow.” One of the world’s largest internship programs—touted as a massive and wondrous experiment in experiential education—is a minimum-wage, corporate paradise, endorsed by schools and accepted by students, as much a mirage as the original EPCOT.
and from Wikipedia:
Walt Disney‘s original vision of EPCOT was for a model community, home to twenty thousand residents, which would be a test bed for city planning and organization. The community was to have been built in the shape of a circle, with businesses and commercial areas at its center, community buildings and schools and recreational complexes around it, and residential neighborhoods along the perimeter. Transportation would have been provided by monorails and PeopleMovers (like the one in the Magic Kingdom‘s Tomorrowland). Automobile traffic would be kept underground, leaving pedestrians safe above-ground. Walt Disney said, “It will be a planned, controlled community, a showcase for American industry and research, schools, cultural and educational opportunities. In EPCOT, there will be no slum areas because we won’t let them develop. There will be no landowners and therefore no voting control. People will rent houses instead of buying them, and at modest rentals. There will be no retirees; everyone must be employed.” The original model of this original vision of EPCOT can still be seen by passengers riding the Tomorrowland Transit Authority attraction in the Magic Kingdom park; when the PeopleMover enters the showhouse for Stitch’s Great Escape!, the model is visible on the left (when facing forward) behind glass. This vision was not realized. Walt Disney was not able to obtain funding and permission to start work on his Florida property until he agreed to build the Magic Kingdom first. Disney died before the Magic Kingdom opened.
Spooky.
South by South West is not a conference, nor a festival. It is a vast, exhausting attention vortex that wields global influence and remains unlike any other event I have experienced.
Unlike most other authors of posts like this, I have not been before. In fact, if you’re reading this, there’s a high chance you’re like me.
Every year, I would watch as peers from all corners of the globe would descend on Austin, shriek-tweeting their delight of endless partying and seeing big-name panelists duking it out over buzzwords we see in our RSS clients on any normal day of the week, but live. And at the same time you sit there at your desk, wondering how on earth they managed to squeeze it out of their marketing and events budget, since no dot com or old school agency MD worth their salt doesn’t know the stories of SXSW. The tales of booze and BBQ. The sporadic, perspiring schedule that engulfs an entire town. The jolly to end all jollies.
Sick of not going, we bought the earlybird tickets back in September. If I have to take holiday, pay my own expenses and profit for myself and not my employer, then so be it. Now I’ve had a few days recuperating in Los Angeles, I can say in retrospect I don’t regret the time and expense one little bit. SXSW ticks all of my boxes – amazing, exemplary American cuisine, the chance to rub shoulders with people you normally see in virtual print (in aforementioned feed reader), live music everywhere and enough free booze to sink an aircraft carrier. Not to mention hometown folks I don’t see nearly enough of, and the chance to feed off tangible creative energy; the prospect of contagious creativity, coming home with the desire to Make Stuff for yourself as well as servicing your existing clients and colleagues better.
But then it’s so irritating, right? I would selectively unfollow people at this time. Envious of their budgets, the sunshine, the knowledge, the vibe. It’s the ultimate party that you forgot about until it’s too late, and all the latest is being ploughed straight into your desktop twitter client as you sit at work promising to yourself you’ll go next year. In fact I’ve returned to colleagues apologising to me for temporary unfollowing. I completely understand.
Well, damn it, we did go. And I don’t think it will be a one-off.
Straight off the bat, I’d like to say that there is absolutely nothing content-wise that was new at SXSW. If anything, it was reassuring to hear techniques and processes that I’ve been subscribing to for years being wheeled out once again. And the audiences at these UX sessions were considerable. I get the feeling we are at the cusp of more and more money being shifted towards strategic UX in the future. It’s good to know that Trammell’s user testing lab at Twitter consists of a few Macs running silverback. It’s great to watch Hoekman Jr rant about the lack of clear customer experience strategy among his clients to a full house. It’s brilliant to see Khoi Vinh present a deck that consisted mostly of wireframes. It’s now up to us to not balls it all up, and do some decent work.
But none of it was new. At The Team we’ve long practiced the Holy Trinity (designers, developers and UXers working together as a unit, preferably harmoniously). Not only was this sexed up as Voltron at SXSW, it was presented as being a new and innovative working methodology. Perhaps I have my agency blinkers on, but this is not new to me. Am I lucky? Have I really forgotten all that client-side heartache so quickly? Plenty to reflect on, but reassuring to know that those who are considered The Authority do what you do already.
The panel as a format is a horrendous thing.
After day one I swore to not attend another panel. It’s painful to see people you’ve enjoyed present before reduced to a formless, stuttering mess. What’s worse is the content is so potentially juicy too. Game design vs UX was weighted too heavily towards the AAA game designers, where the one guy who was supposed to stand up for the web barely said anything and was totally unprepared when asked to comment.
The role of panel facilitator is something else that often went horribly under-looked as blithe statements were left unchallenged, often to confused audiences. Having to listen to tired, derivative examples wheeled out (the Amazon homepage is ugly! We don’t have time for user experience due to project management timelines! Other tired project management cliché!) literally had me bouncing up and down in my seat.
I have come to learn therefore, that there is no closure in the provocatively titled panel session; only more confusion, group ego massage and a slightly bitter aftertaste when time’s up and you can’t ask any questions. Actually, sod closure, there isn’t even a payoff. Next year: more impromptu corridor chats, fewer superstars and more sessions miles away from my professional comfort zone.
The sessions I did enjoy most largely had nothing to do with design or making websites. Seeing Robert Rodriguez talking about the challenges of adapting Sin City from graphic novel to the screen was fascinating (not to mention the anecdote about writing the Predators script at Arnie’s behest in the mid-90s). The Ain’t It Cool News panel was the only good panel I saw. Having read and listened to the AICN guys for over ten years, hearing them recount the stories from the internet’s best movie site was electrifying. Pure geek joy. Only available at SXSW.
Summer camp without any councillors. You have to find this weird balance of being super-organised about which speakers, sessions, parties and freebies you want to see, but then go with the flow and not be annoyed if serendipity leads elsewhere. This is ultimately key to having a good time; and we were blessed to have a healthily large group of friends, colleagues (both past and present) and brand new acquaintances to share it all with. Everyone experienced the joy and excitement of SXSW individually and as a group of Brits Abroad, and it was rollicking good fun to catch up and compare notes over a few Shiner Bocks at the end of each day. Foursquare was enormously helpful to track whereabouts and plan impromptu meet ups for a cheeky mid-afternoon hamburger. Yes. It was actually useful.
I think Monday’s late afternoon session was the worse, with at least six sessions I wanted to see happening simultaneously. The agenda is so dense and confusing that not even the organisers themselves can provide anything particularly helpful to plan your day. The iPhone app is cluttered and hard to browse and the paper version has the heft of an Argos catalogue.
I can only extend enormous thanks to the Lanyrd folks for providing a free, unofficial and well thought out site to make this Herculean task a bit easier. But yes, I missed so much. Shan’t dwell on it though since the plus side of the things I did mange to see will stick long into my memory and provide inspiration for many months to come. And there’s plenty of video I hope to get round to at some point.
Even the expo is pretty good. It’s nice to meet the people behind the stuff you use every day (massive double take when Scott Berkun handed me a WordPress tshirt, and also amazing to meet Tim van Damme who is lucky enough to be working for Gowalla), and you can indeed collect more schwag than you’ll be able to stuff into your luggage.
The food, ohmygod the food. It’s everywhere. It’s often free and for a connoisseur of dirty American cuisine, it’s heaven on earth. This trip was as much about the food as anything else, and the BBQ is to die for. We had amazing meals at the Moonshine Patio, Frank, The Salt Lick, Casino El Camino, Jo’s Coffee, Gourdough’s, Austin Java and so many more. You’d think the extra influx of people would degrade quality, but nothing was bad. There Will Be Writeups.
The town. It’s well laid out. It’s sunny. It’s full of tattoo parlours, independent stores, great restaurants and dive bars. Most of the homogenous American crap is out of town, unlike the rest of Texas. Like the best bits of southern California squished a bit and shoved a thousand miles or so west.
Only projects and budget will keep me away from SXSW for the next few years. Now we know the basics (good coffee, good breakfast, how the cabs work, where all the venues are, which local beers are best) I only expect things to improve for next year. We are also lucky to have family in Houston to visit beforehand which really helped zap the jet lag. Arriving the night before might just kill me. None of us are prepared for the drinking, cholesterol intake and sleep deprivation that is par for the course. And hopefully they’ll liberate the Content Strategists from the Sheraton. It’s just too far away.
So if you’re considering it, or if you’ve always been on the fence, or maybe if you hate the whole thing and wish it would just go away, this is what’s stayed with me since getting back to London a few weeks ago:
If you’re a digital professional (especially one that makes stuff on the web), it acts as a barometer for your own work. You’ll see cool demos. You’ll try new apps. You’ll quickly realise your own strengths and shortcomings. I’m not sure any other event can give you as much raw perspective of where Interactive is at that point time, and where it’s going for the next twelve months.
It’s one of the few events where agencies and startups mix. In fact, agencies tend to sponsor with startups all vying for attention. This helps with the aforementioned perspective, since us agency-bound big-budget designers need to have our eyes opened to what can be put together without six figure budgets. And we all know who generates the most buzz. Sobering.
It’s really in the hands of the organisers and interactive participants to submit an exciting and relevant programme, hopefully with a few less panels. Old timers have remarked on the changes, which is something I’m ill equipped too comment on. Roll on 2012. I cannot wait.
There has been only one.
Only one single service that has done this properly, and having tried out PR-laden SXSW hype-beasties #Hashable and Ditto this week (as well as countless others, Quora included), I’ve experienced it once too many, turned incandescent with rage and this post is the result.
Stop trying to own my social graph.
Stop trying to make me add friends in your app.
There are two, and only two, services that serve it for most folks. For me, it’s Twitter. For most others, it’s Facebook.
I am your target demographic. I am your beta tester; the guy that will bother to send you feedback because I want you to make something that’s useful to me, not that satisfies your own slightly dated business goals (hey, guys, let’s build our own friending system! We need to own all our data, right?).
I tend to my Twitter followers regularly. I add, I subtract.
I imagine those of you who are in a similar line of work do the same: a carefully curated mix of the funny, the famous, the familiar and the fabulous.
It’s the only service that I do this with since it returns value for the time and attention it consumes, so when a shiny new thing comes along and asks me to sign in with Twitter, then I want that magical, pre-populated list of familiar avatars popping up.
What I don’t want to do is have to re-friend that person over and over again. Is there a more awkward digital social interaction? It’s the equivalent of texting somebody to say ‘Hey! Just checking we’re still digi-friends! After all this time! Bye!‘
The only memorable service that’s delivered on this magical potential is the quite wonderful Lanyrd.
Sign in. One click. Everybody’s there. Perfect. Immediate value. User for life.
As for the rest of you, well I’m tired of the mental torment of seeing rows and rows of ‘follow’ buttons next to avatars of people I have already been following for years. Import them all, and turn that button into a ‘mute’ if necessary, but for goodness sake don’t make me have to bother them again with another pesky email sitting in their inbox.
It leads to a terrible user experience for me and my friends.
Mute, don’t re-follow.
This hashable example was particularly disappointing. Signing in with Twitter only pre-populates a few of the fields in the registration form underneath. So, it’s not signing in, and it’s certainly not ‘maximum fun’.
Once past this screen, I’m greeted with the increasingly familiar view of re-adding or inviting people I already know.
Hey! France! Stop being so complacent!
Bit of a disappointing trip, this one. Lille seems to have suffered a bit from its Eurostar hub status:
The Euro is still walloping us.
Paul seems to have turned into a strange Disneyland / Starbucks hybrid (but the bread still looks OK).
It’s all a bit odd.
Fortunately there is a ray of pink, soggy light at the end of the tunnel and it’s called Le BCBG burger, and it’s available from a strangely outfitted club/bar/restaurant thing in the old town called Le 28Thiers. We stumbled in there with sore feet (too many cobbles in Lille, apparently) after clocking a business luncheoning group wrapping their chops around some rather tasty looking burgers. Certainly not the standard three course prix fixe we were looking for, but they looked good enough to make the decision to stop.
And I’m rather glad to say we did. Foie gras is a tricky beast to wedge into a burger.
It’s rich. It melts. It’s flavour can be lost when it’s not kept simple.
The classically French steak haché traditionally holds its posh, naked head high: sneering at its American counterparts that have been blackened and cloched with plastic cheese. But the French love a good burger, much as they don’t like to admit it, and this was a great find. In fact I’m glad to say this was a truly excellent burger. The patties were cooked only just enough, as you’d expect, and the tremendously generous slab of foie quickly liquified all over everything on the plate in a most satisfying manner.
Needless to say, the cheese-baked brioche was perfect, and somehow managed to encase the bloody contents without incident. Tasty too.
I did need a nap afterwards. The best non-traditional thing in a town that needs a good kick up the cul.
28 rue Thiers – 59000 Lille, France